Gender differences in brand attitude towards real unhealthy and fictitious healthy brands: The role of slogan familiarity

by Amin, Noraziah Mohd; Tugiman, Nursafwah; Sharipudin, Mohamad-Noor Salehhuddin
Published in SEARCH-JOURNAL OF MEDIA AND COMMUNICATION RESEARCH (2023)

The Changing Business Ethics and Etiquette, in Slovakia and Hungary, due to Globalization

by Toth, Zsuzsanna; Jozsa, Laszlo; Huszarik, Erika Seres; Fam, Kim-Shyan; Sharipudin, Mohamad-Noor Salehhuddin; Ayub, Suffian Hadi
Published in ACTA POLYTECHNICA HUNGARICA (2024)