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The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia

Purpose This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia. Design/methodology/approach A survey of the fast food industry in Malaysia was conducted as the primary source of information. Findings It is expected that...

書目詳細資料
發表在:	Business Strategy Series
主要作者:	Mohamed R.N.; Daud N.M.
格式:	Article
語言:	English
出版:	2012
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84555202733&doi=10.1108%2f17515631211194599&partnerID=40&md5=e3098999b74ebcebfa7466d2f4ba9a81

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