The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia
Purpose This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia. Design/methodology/approach A survey of the fast food industry in Malaysia was conducted as the primary source of information. Findings It is expected that...
| 發表在: | Business Strategy Series |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
2012
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84555202733&doi=10.1108%2f17515631211194599&partnerID=40&md5=e3098999b74ebcebfa7466d2f4ba9a81 |