Critical success factors of mobile commerce usage in higher learning institution in Malaysia

This paper examines the critical success factors of mobile commerce (m-commerce) usage in higher learning institution in Malaysia. The results will provide insight on how university and other organization of similar structure could improve upon their technology usage. This study is perhaps one of th...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Australian Journal of Basic and Applied Sciences
المؤلف الرئيسي: Daud N.M.; Awal M.F.N.M.; Bakar A.A.; Osman A.
التنسيق: مقال
اللغة:English
منشور في: 2011
الوصول للمادة أونلاين:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84856495028&partnerID=40&md5=18f8f29487eb2cd0e4582b2abefd206b
الوصف
الملخص:This paper examines the critical success factors of mobile commerce (m-commerce) usage in higher learning institution in Malaysia. The results will provide insight on how university and other organization of similar structure could improve upon their technology usage. This study is perhaps one of the first to investigate critical success factors of mobile commerce usage among postgraduate students in Malaysia's higher learning institution.
تدمد:19918178