Critical success factors of mobile commerce usage in higher learning institution in Malaysia
This paper examines the critical success factors of mobile commerce (m-commerce) usage in higher learning institution in Malaysia. The results will provide insight on how university and other organization of similar structure could improve upon their technology usage. This study is perhaps one of th...
Published in: | Australian Journal of Basic and Applied Sciences |
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2-s2.0-84856495028 Daud N.M.; Awal M.F.N.M.; Bakar A.A.; Osman A. Critical success factors of mobile commerce usage in higher learning institution in Malaysia 2011 Australian Journal of Basic and Applied Sciences 5 12 https://www.scopus.com/inward/record.uri?eid=2-s2.0-84856495028&partnerID=40&md5=18f8f29487eb2cd0e4582b2abefd206b This paper examines the critical success factors of mobile commerce (m-commerce) usage in higher learning institution in Malaysia. The results will provide insight on how university and other organization of similar structure could improve upon their technology usage. This study is perhaps one of the first to investigate critical success factors of mobile commerce usage among postgraduate students in Malaysia's higher learning institution. 19918178 English Article |
author |
Daud N.M.; Awal M.F.N.M.; Bakar A.A.; Osman A. |
spellingShingle |
Daud N.M.; Awal M.F.N.M.; Bakar A.A.; Osman A. Critical success factors of mobile commerce usage in higher learning institution in Malaysia |
author_facet |
Daud N.M.; Awal M.F.N.M.; Bakar A.A.; Osman A. |
author_sort |
Daud N.M.; Awal M.F.N.M.; Bakar A.A.; Osman A. |
title |
Critical success factors of mobile commerce usage in higher learning institution in Malaysia |
title_short |
Critical success factors of mobile commerce usage in higher learning institution in Malaysia |
title_full |
Critical success factors of mobile commerce usage in higher learning institution in Malaysia |
title_fullStr |
Critical success factors of mobile commerce usage in higher learning institution in Malaysia |
title_full_unstemmed |
Critical success factors of mobile commerce usage in higher learning institution in Malaysia |
title_sort |
Critical success factors of mobile commerce usage in higher learning institution in Malaysia |
publishDate |
2011 |
container_title |
Australian Journal of Basic and Applied Sciences |
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5 |
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12 |
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url |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84856495028&partnerID=40&md5=18f8f29487eb2cd0e4582b2abefd206b |
description |
This paper examines the critical success factors of mobile commerce (m-commerce) usage in higher learning institution in Malaysia. The results will provide insight on how university and other organization of similar structure could improve upon their technology usage. This study is perhaps one of the first to investigate critical success factors of mobile commerce usage among postgraduate students in Malaysia's higher learning institution. |
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19918178 |
language |
English |
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Article |
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scopus |
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Scopus |
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1823296166633144320 |