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Assoc. Prof. Dr. Norzaidi M.D. [zaidiuitm2000@yahoo.com]determining brand image dimensions of malaysian research universities: A qualitative approach

This paper examines the determinants of brand image of research universities among postgraduate students. Experts in research universities in Malaysia were interviewed to establish their opinion regarding the dimensions of brand image for a research university deemed relevant to students. By using q...

書誌詳細
出版年:	Journal of Applied Sciences Research
第一著者:	Abdullah N.; Sherrif N.M.; Daud N.M.
フォーマット:	論文
言語:	English
出版事項:	2012
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84865573818&partnerID=40&md5=1a3d36ca44401d0f8c55c72fa33784f0

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