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Assoc. Prof. Dr. Norzaidi M.D. [zaidiuitm2000@yahoo.com]determining brand image dimensions of malaysian research universities: A qualitative approach

This paper examines the determinants of brand image of research universities among postgraduate students. Experts in research universities in Malaysia were interviewed to establish their opinion regarding the dimensions of brand image for a research university deemed relevant to students. By using q...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Journal of Applied Sciences Research
المؤلف الرئيسي:	Abdullah N.; Sherrif N.M.; Daud N.M.
التنسيق:	مقال
اللغة:	English
منشور في:	2012
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84865573818&partnerID=40&md5=1a3d36ca44401d0f8c55c72fa33784f0

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