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Assoc. Prof. Dr. Norzaidi M.D. [zaidiuitm2000@yahoo.com]determining brand image dimensions of malaysian research universities: A qualitative approach

This paper examines the determinants of brand image of research universities among postgraduate students. Experts in research universities in Malaysia were interviewed to establish their opinion regarding the dimensions of brand image for a research university deemed relevant to students. By using q...

书目详细资料
发表在:	Journal of Applied Sciences Research
主要作者:	Abdullah N.; Sherrif N.M.; Daud N.M.
格式:	文件
语言:	English
出版:	2012
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84865573818&partnerID=40&md5=1a3d36ca44401d0f8c55c72fa33784f0

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