Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product...

詳細記述

書誌詳細
出版年:Journal of Applied Sciences Research
第一著者: Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
フォーマット: 論文
言語:English
出版事項: 2012
オンライン・アクセス:https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf
その他の書誌記述
要約:This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product and strengthening their marketing strategies. This study is perhaps one of the first to investigate halal cosmetics and market positioning in Malaysia.
ISSN:1819544X