Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product...
| 發表在: | Journal of Applied Sciences Research |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
2012
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf |
| 總結: | This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product and strengthening their marketing strategies. This study is perhaps one of the first to investigate halal cosmetics and market positioning in Malaysia. |
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| ISSN: | 1819544X |