Impact of actual self-congruity and ideal self-congruity on experiential value and behavioral intention
This study is to test the effect of actual self-congruity and ideal self-congruity on experiential value and behavioral intention and to compare which of the type of self-congruity has a stronger effect on these two behavioral outcomes. Despite of much attention given to the concept, few, if any, ha...
| Published in: | Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014 |
|---|---|
| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
CRC Press/Balkema
2015
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907346428&doi=10.1201%2fb17390-21&partnerID=40&md5=e5e171ae77e2f0dd9b8a1b349956e831 |