An export readiness model

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An export readiness model

One of the most commonly used mode-of-entry strategies is export. Globalization, liberalization and deregulation of global economy have opened opportunities for export market. However, dealing with foreign market remains challenging for organizations. Understanding readiness to export is critical to...

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Bibliographic Details
Published in:	Advanced Science Letters
Main Author:	Rosnan H.; Saihani S.B.; Yusof N.M.; Daud N.M.
Format:	Article
Language:	English
Published:	American Scientific Publishers 2015
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946903711&doi=10.1166%2fasl.2015.6173&partnerID=40&md5=893e2d81ded985bfa3e46c74582ce170

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