An export readiness model

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An export readiness model

One of the most commonly used mode-of-entry strategies is export. Globalization, liberalization and deregulation of global economy have opened opportunities for export market. However, dealing with foreign market remains challenging for organizations. Understanding readiness to export is critical to...

書目詳細資料
發表在:	Advanced Science Letters
主要作者:	Rosnan H.; Saihani S.B.; Yusof N.M.; Daud N.M.
格式:	Article
語言:	English
出版:	American Scientific Publishers 2015
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946903711&doi=10.1166%2fasl.2015.6173&partnerID=40&md5=893e2d81ded985bfa3e46c74582ce170

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