Strategic planning decision making using fuzzy SWOT-TOPSIS with reliability factor

• Published in: AIP Conference Proceedings
• Main Author: Mohamad D.; Afandi N.S.; Kamis N.H.
• Format: Conference paper
• Language: English
• Published: American Institute of Physics Inc. 2015
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-84984588380&doi=10.1063%2f1.4932465&partnerID=40&md5=c31dee737667191a48c86a25e35e8ec9

Strategic planning is a process of decision making and action for long-term activities in an organization. The Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis has been commonly used to help organizations in strategizing their future direction by analyzing internal and external environment. However, SWOT analysis has some limitations as it is unable to prioritize appropriately the multiple alternative strategic decisions. Some efforts have been made to solve this problem by incorporating Multi Criteria Decision Making (MCDM) methods. Nevertheless, another important aspect has raised concerns on obtaining the decision that is the reliability of the information. Decision makers evaluate differently depending on their level of confidence or sureness in the evaluation. This study proposes a decision making procedure for strategic planning using SWOT-TOPSIS method by incorporating the reliability factor of the evaluation based on Z-number. An example using a local authority in the east coast of Malaysia is illustrated to determine the strategic options ranking and to prioritize factors in each SWOT category. © 2015 AIP Publishing LLC.