Measuring level of market orientation for an Islamic microfinance institution case study of Amanah Ikhtiar Malaysia (AIM)
Design/methodology/approach – This study aims to evaluate the current practices conducted based on in-depth interviews with 16 Amanah Ikhtiar Malaysia (AIM) medium-level managers who were selected randomly, including branch managers and operational officers. All of the interviewees have two characte...
| Published in: | Qualitative Research in Financial Markets |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2014
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84996602277&doi=10.1108%2fQRFM-08-2013-0026&partnerID=40&md5=f34217c9042e50c554f08188b6f98add |