| Summary: | The rising and growth of edutourism services; the establishment of edutourism packages offers the opportunity to combine leisure with guided experiential learning and feel, touch hear and see the wonders of knowledge in Malaysia’s universities. Edutourism is profoundly affected to universities, travelers, travel agencies, insurance companies, and many others, yet there is scant study that understands the research trend of edutourism. This paper contributes to a conceptual understanding of the edutourism trend by evaluating previous work on edutourism establishment, packages and services. Secondary data was gathered from various relevant sources and it is concluded that despite of Malaysia has some of the best universities, education and tourism centers in the world, there are many areas have yet to be examined empirically concerning the links between education and tourism as to bring this sector into a new level. © 2016 Taylor & Francis Group, London.
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