Computational visualization of customer mood using affective space model approach

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Computational visualization of customer mood using affective space model approach

Customers' mood information is acquired to facilitate marketers' understanding in order to tailor the marketing strategies for positive outcomes optimization. Mood can be reasonably hypothesized as one of the factor that influences customers' decision in buying the products or service...

書目詳細資料
發表在:	Frontiers in Artificial Intelligence and Applications
主要作者:	Kamaruddin N.; Handayani D.; Wahab A.
格式:	Conference paper
語言:	English
出版:	IOS Press BV 2017
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029224955&doi=10.3233%2f978-1-61499-800-6-298&partnerID=40&md5=5d2f6e487b3532c80baeb84d7480a042

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