| Summary: | Purpose: The purpose of this paper is to investigate the perceived thermal comfort experienced by active Muslim women (AMW) wearing hijabs determined by their experience of comfort sensation while doing sports activities or regular exercises. This study also examines whether the casual hijabs which are widely used among AMW are able to supply the appropriate comfort for active purposes. Design/methodology/approach: This study used the quantitative method using survey questionnaires to collect 100 primary data obtained from AMW respondents who are university students located around the Klang Valley region in Malaysia. Findings: Based on the overall results, this study suggests that the common hijabs that are used for casual applications do not offer sufficient comfort to Muslim women while performing sports activities or regular exercises. Research limitations/implications: The outcome of this study will help to gain a better understanding on hijab preferences and comfort experienced from the viewpoint of regular hijab users. The information will assist industries to consider the selection of the right materials when developing sportswear hijabs to provide better comfort for more AMW in the near future. The method used in this study is useful to gain information on consumer’s profile and value-added details about the discomfort aspects of hijab which are scarce in the existing literature on thermal comfort. Originality/value: This study was conducted to explore the type of hijabs commonly worn by AMW while performing sports activities and to obtain their views on the perceived thermal comfort. © 2021, Emerald Publishing Limited.
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