| Summary: | Tourism is considered one of the hardest hit sectors during Covid-19 as it impacts both demand and tourism supply in various aspects. In the aftermath of the pandemic crisis, significant actions have been made to encourage people back to travel by shifting the advertising of tourist attractions via virtual tourism. It can be helpful in attracting and navigating travellers to the desired places. Some of the most exciting advancements in technology aim to maximizing the travel quality by providing valuable information to travellers before the places of interest are reached and businesses will have incredible marketing tool by promoting interactive marketing experience. Therefore, the purpose of this study is to analyse several virtual and interactive platforms in tourism which includes the virtual reality (VR), augmented reality (AR), 360-degree video and hologram. The result of the research provides an insight for the tourism industry to revolve due to the aftermath of the pandemic Covid-19. Both advantages and disadvantages of these platforms in enhancing audience experience and engagement are discussed. © 2021 Author(s).
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