Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

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Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products

This study investigates food knowledge and trust effect on consumer purchase behavior for Syubhah semi-processed food by employing the Theory of Reasoned Action (TRA). In addition, the intervening effect of trust was also explored. Using the causal research design, the Muslim consumer experience in...

書誌詳細
出版年:	Journal of Food Products Marketing
第一著者:	Rahman R.A.; Zahari M.S.M.; Hanafiah M.H.; Mamat M.N.
フォーマット:	論文
言語:	English
出版事項:	Routledge 2021
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120717677&doi=10.1080%2f10454446.2021.1994079&partnerID=40&md5=2a32305167f08ce74b607c406198c0f0

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