Audience interpretation of climate change documentary

• Published in: International Journal of Advanced and Applied Sciences
• Main Author: Ali M.N.S.; Besar J.A.; Lyndon N.; Awang A.H.; Salim N.A.M.
• Format: Article
• Language: English
• Published: Institute of Advanced Science Extension (IASE) 2020
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85150515730&doi=10.21833%2fijaas.2020.03.005&partnerID=40&md5=70237374d528ca43cf5b83bf05fcfcdb

The world has now come to a time where there is an abundance of information being spread every single second. With more information and content being created, it leads to more confusion within the community as more sources lose credibility for reporting something false. This has somehow resulted in instances where facts become less influential than opinion. This phenomenon has been coined in as 'post-truth' in 2016 and it seems as though this trend of politics is here to stay. There are alarming issues ongoing and one such as climate change is an important hurdle that we must collectively work against. This research was conducted to discover the interpretations made from the contents of Before The Flood movie in 2016-A documentary that advocates for environmentalism. This research was developed from the model theory of Stuart Hall reception theory, which adopted the content analysis in reviewing 70 comments collected from the audience. In general, the results have shown that commentators put themselves in certain roles in society namely- consumer and normal citizens. When holding on to this view, it results in paradoxes of opinions. In conclusion, issues of politics and religion affect the audience members engaging in the online comment section while under the process of message interpretation. © 2020 The Authors.