Does Customer Loyalty Lead to Successful Automotive Industry? a Study of Malaysian Consumer

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Does Customer Loyalty Lead to Successful Automotive Industry? a Study of Malaysian Consumer

Customer loyalty is the performance index that is being inspired by many companies to ensure their businesses are profitable, sustainable competitive, expandable, and practical in the current era. On a similar note, customer satisfaction plays a big role as indicators to connect the customer to a co...

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Bibliographic Details
Published in:	Studies in Computational Intelligence
Main Author:	Ruslan M.S.; Razak N.S.A.; Kamaruding M.; Alshurideh M.
Format:	Book chapter
Language:	English
Published:	Springer Science and Business Media Deutschland GmbH 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85153066152&doi=10.1007%2f978-3-031-12382-5_127&partnerID=40&md5=7bb0f0c44d0c1563604264ff79769bad

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