Linking Knowledge Application, Digital Marketing, and Manufacturing SMEs’ Sustainable Performance: The Mediating Role of Innovation
This study examines the impact of knowledge application and digital marketing on innovation and sustainable performance of small and medium-sized enterprises (SMEs) in the manufacturing sector in an emerging market. It also examines the role of innovation as a mediating factor in the relationship be...
| Published in: | Journal of the Knowledge Economy |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Springer
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85156123791&doi=10.1007%2fs13132-023-01157-4&partnerID=40&md5=5ae6b43f0f1b705972d239054b057d32 |