Analysis of Viral Advertising Research Hotspots and Trends Based on Bibliometric Methods
With the popularity and development of social media, viral advertising has also gained tremendous development. Viral advertising as a useful promotional strategy can increase the publicity effectiveness of a brand or product. The purpose of this study is to better understand the research and progres...
| Published in: | Studies in Media and Communication |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Redfame Publishing Inc.
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182666526&doi=10.11114%2fsmc.v12i1.6399&partnerID=40&md5=4ae2b8eebbdbf50013baa1a47caf0225 |