Islamic fashion in Malaysia: the commodification of religious values on Instagram

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Islamic fashion in Malaysia: the commodification of religious values on Instagram

Islamic fashion has expanded considerably in the last five years and it has gained favour from people due to different branding communication strategies. One of the major strategies is commodifying Islamic teachings to make and sell female attire that appeals to Muslim women. To understand this phen...

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Bibliographic Details
Published in:	Asian Journal of Communication
Main Author:	Zulkifli C.N.; Rajandran K.
Format:	Article
Language:	English
Published:	Routledge 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85184388509&doi=10.1080%2f01292986.2024.2314775&partnerID=40&md5=91bb29614553bd419c7f53bc0aa6c00c

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