A Descriptive Study of Factors Influencing Online Purchasing Behavior: Malaysian Consumer Perspective

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A Descriptive Study of Factors Influencing Online Purchasing Behavior: Malaysian Consumer Perspective

Understanding the influence factors on online purchasing behavior from a Malaysian consumer perspective is crucial for businesses and marketers aiming to thrive in the digital marketplace. This study aims to investigate the factors that influence online purchasing behavior among Malaysian consumers....

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Bibliographic Details
Published in:	Communications in Computer and Information Science
Main Author:	Mustakim N.A.; Abdul-Rahman S.; Aziz M.A.; Hasan Z.
Format:	Conference paper
Language:	English
Published:	Springer Science and Business Media Deutschland GmbH 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85185723304&doi=10.1007%2f978-981-99-9592-9_23&partnerID=40&md5=909807c5a4c772298fe438d6dd8303e8

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