| Summary: | The utilization of artificial intelligence (AI) among students is rapidly gaining prominence worldwide. However, Malaysia lags in terms of research and information in this area. This quantitative study aims to identify the factors that contribute to the adoption of AI among postgraduate students. The study focuses on the postgraduate student population in Malaysia, employing convenience sampling techniques. The research findings reveal that two variables, namely hedonistic and habit, significantly influence the adoption of AI among postgraduate students. These findings are expected to provide valuable insights to stakeholders for future implementation of AI among postgraduate students. By understanding the key factors influencing AI adoption, relevant parties can effectively strategize and enhance the utilization of AI technology in the postgraduate education landscape. © The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2024.
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