Understanding Malaysia’s perceived destination image formation through online user-generated content information qualities
Purpose: The purpose of this study is to investigate the mediating effect of perceived destination image attributes on the inter-relationship between online user-generated content’s information qualities (UGC) and tourists behavior by extending the Mehrabian and Russel’s stimulus-organism-response (...
| Published in: | Global Knowledge, Memory and Communication |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85200945546&doi=10.1108%2fGKMC-03-2024-0148&partnerID=40&md5=6db53e6284d863ae264aaaa1e66c4255 |