| Summary: | This paper presents an in-depth study on the emotional experiences induced by student leadership programs. Utilizing the Kansei Engineering approach, the research examines three leadership programs, dissecting their design components and corresponding attributes. A comprehensive evaluation process involving 150 students and a Kansei checklist of 28 words was used to synthesize students’ emotions. The collected data was then analyzed using Factor Analysis (FA), Principal Component Analysis (PCA), and Partial Least Squares (PLS) to identify the attributes from the program components that significantly influence emotional experiences. The results reveal that the emotional structure towards student leadership programs is predominantly characterized by two factors: Excitement and Confidence. Further, the PLS analysis discerns the program components and attributes that significantly influence student emotions. Importantly, these findings have led to the creation of a framework for Emotionally Evocative Leadership Program Design. This framework can become invaluable reference for educators, program designers, and leadership coaches, providing clear direction on how to incorporate significant emotional elements into program design to enhance student experience and engagement effectively. By prioritizing elements that foster a sense of excitement and confidence, the framework helps to create more impactful and emotionally resonant leadership programs. Its usability lies in its systematic approach, making it easy to apply across various leadership program contexts. Ultimately, this work underscores the significant role that emotions play in educational settings, contributing to a more holistic approach to developing future leaders. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
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