Modification on PERVAL dimensions for protected area: Ecotourism perceived value in today’s pandemic environment

• Published in: Journal of Tourism and Development
• Main Author: Nordin M.R.; Jamal S.A.; Anuar N.A.M.
• Format: Article
• Language: English
• Published: Universidade de Aveiro 2023
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213858310&doi=10.34624%2frtd.v44i0.31086&partnerID=40&md5=b7d6aa0d70a519158d43e61f0d3decd3

Previous literature on tourism and travel has done much research on perceived value, but nature reserves like national parks have yet to be studied. Hence, the primary reason for undertaking this study is to analyse the dimensionality of the perceived value concept of national parks by modifying the PERVAL measurement scale. We examined four dimensions: functional value, value for money, novelty value, and health and well-being value. A conceptual model was formulated and preliminary tested to examine the value perception of eco-tourists on their experiences in national parks. The results from a series of analyses provided signicant insights into the values of health and well-being recognised by eco-tourists during the pandemic. In general, the results on the focal relationships of all variables gave insight into the practical nature of the nationally protected parks and had signicant implications for marketers. © 2023, Universidade de Aveiro. All rights reserved.