DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE

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DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE

In today’s digital era, social customer relationship management (social CRM) has become a vital tool for businesses seeking to strengthen customer relationships. Despite its advantages, the adoption of social CRM among small and medium-sized enterprises (SMEs) remains relatively low. Drawing on the...

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Bibliographic Details
Published in:	International Journal of Business and Society
Main Author:	Laidi W.; Putit L.; Jiao X.; Indriastuti H.
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215441703&doi=10.33736%2fijbs.8515.2024&partnerID=40&md5=724828b9844884592bc1789c2223ee1f

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