Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels

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Smart Hospitality: Leveraging Smartphone Apps for Service Innovation in Hotels

The hospitality industry has been revolutionized by smartphone applications, transforming guest interactions and streamlining hotel operations. This study focuses on smartphone app adoption in Malaysian hotels, particularly on service innovation and customer engagement. Through a comprehensive proce...

書誌詳細
出版年:	8th International Conference on Business and Information Management, ICBIM 2024
第一著者:	Yeo S.F.; Tan C.L.; Lim K.B.; Kong S.L.; Kim L.; Leong I.Y.C.
フォーマット:	Conference paper
言語:	English
出版事項:	Institute of Electrical and Electronics Engineers Inc. 2024
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217385453&doi=10.1109%2fICBIM63313.2024.10823510&partnerID=40&md5=3980abc546e64febfb275d2b552eb4e4

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