The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia
This research was conducted to understand the impact of the 7Ps Marketing Mix Strategies (i.e., product, price, promotion, place, people, physical evidence, and process) on the sales of agricultural products. The retailers’ perspective of the influence of the strategies on their sales was analyzed t...
| Published in: | Food Research |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Rynnye Lyan Resources
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217770127&doi=10.26656%2ffr.2017.8%28S4%29.14&partnerID=40&md5=6b47ca838030058723fc5abdb0f0f6d8 |