The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia

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The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia

This research was conducted to understand the impact of the 7Ps Marketing Mix Strategies (i.e., product, price, promotion, place, people, physical evidence, and process) on the sales of agricultural products. The retailers’ perspective of the influence of the strategies on their sales was analyzed t...

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Bibliographic Details
Published in:	Food Research
Main Author:	Saili A.R.; Bachik N.; Mohammad A.N.H.
Format:	Article
Language:	English
Published:	Rynnye Lyan Resources 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217770127&doi=10.26656%2ffr.2017.8%28S4%29.14&partnerID=40&md5=6b47ca838030058723fc5abdb0f0f6d8

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