The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia

QRコード

The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia

This research was conducted to understand the impact of the 7Ps Marketing Mix Strategies (i.e., product, price, promotion, place, people, physical evidence, and process) on the sales of agricultural products. The retailers’ perspective of the influence of the strategies on their sales was analyzed t...

書誌詳細
出版年:	Food Research
第一著者:	Saili A.R.; Bachik N.; Mohammad A.N.H.
フォーマット:	論文
言語:	English
出版事項:	Rynnye Lyan Resources 2024
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217770127&doi=10.26656%2ffr.2017.8%28S4%29.14&partnerID=40&md5=6b47ca838030058723fc5abdb0f0f6d8

類似資料

Success strategies in islamic marketing mix
著者:: 2-s2.0-84950285611
出版事項: (2015)

Enhancing agricultural productivity through iron oxide nanoparticle priming: Opportunities, challenges, and surface modification strategies
著者:: Hafiz N.A.; Malek R.N.; Osman M.S.; So’Aib M.S.; Rosdi H.; Bakar N.F.A.; Burhan N.S.; Wahab M.S.A.; Ismail A.K.; Lisak G.; Liang L.
出版事項: (2024)

Sales Analytics Dashboard with ARIMA and SARIMA Time Series Model
著者:: 2-s2.0-85165148256
出版事項: (2023)

Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market
著者:: Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
出版事項: (2012)

Impact of the agricultural technology transfer to the production of independent palm oil smallholders: a review
著者:: Syarifudin S.M.; Zareen Z.
出版事項: (2021)

Impact of the agricultural technology transfer to the production of independent palm oil smallholders: a review
著者:: 2-s2.0-85124121749
出版事項: (2021)

Examining public acceptance choice causes on sales and service tax implementation in Malaysia
著者:: 2-s2.0-85097864315
出版事項: (2020)

Challenges in marketing channel selection by smallholder pineapple growers in Samarahan, Sarawak, Malaysia
著者:: Nahar A.; Saili A.R.; Hamzah N.M.; Abdul Fatah F.; Yusop Z.; Kamarul Zaman N.B.
出版事項: (2020)

Diversity of Diptera in mixed-used agroforestry area of Tun Razak Agricultural Research Centre, Pahang, Malaysia
著者:: Sahrir P.R.M.; Mustaffa M.; Izam N.A.M.; Nasir D.M.; Hatta S.K.M.; Abdullah N.A.
出版事項: (2024)

Birds of Tanjung Laboh, Johor
著者:: 2-s2.0-85129851554
出版事項: (2021)

The impact of capital intensity on construction firms' labor productivity in a developing economy: the effect of market regulation
著者:: Juhari, 等
出版事項: (2025)

MEGA PROJECTS AS A BIG PUSH FOR RURAL DEVELOPMENT AND TRANSFORMATION: A CASE STUDY OF TANJUNG KUPANG, JOHOR
著者:: 2-s2.0-85196080165
出版事項: (2024)

Rough Neutrosophic Multisets Relation with Application in Marketing Strategy
著者:: Alias S.; Mohamad D.; Shuib A.
出版事項: (2018)

Intervention Strategies for the Impact of Social Consumer Behavior on Museum Cultural and Creative Products
著者:: Hu J.; Azizan-Mahdzir H.A.; Tan Y.
出版事項: (2024)

The impact of capital intensity on construction firms’ labor productivity in a developing economy: the effect of market regulation
著者:: 2-s2.0-85219201258
出版事項: (2025)

Intervention Strategies for the Impact of Social Consumer Behavior on Museum Cultural and Creative Products
著者:: 2-s2.0-85212756878
出版事項: (2024)

Strategy for accelerating the realization of climate-smart agriculture using a circular economy perspective approach
著者:: Prajanti S.D.W.; Soesilowati E.; Daud D.
出版事項: (2025)

Investment Strategies in Turbulent Times: A Comparative Analysis of Developed and Emerging Markets
著者:: Abdullah A.M.; Tuyon J.; Abdullah M.; Keliwon K.B.; Abdullah H.
出版事項: (2025)

Strategies for Oil Palm Smallholders to Improve Their Livelihood: A Qualitative Study
著者:: Jugah R.; Yusuf S.W.; Saili A.R.; Adham Che Ruzlan K.; Sapak Z.; Zaman N.B.K.; Azam N.H.M.; Jugah I.
出版事項: (2024)

The Accuracy Verification of Recent Global Geopotential Model based on GNSS/Levelling Data on Ground Control Points in Johor
著者:: Qi L.Z.; Yazid N.M.; Sebastian J.M.A.; Zaki A.H.M.; Din A.H.Md.; Pa’suya M.F.
出版事項: (2024)

Local Taste versus Global Flavors: A Qualitative Study of Consumer Perceptions on Domestic and Imported Fruit Products
著者:: Timban A.R.S.; Saili A.R.; Jocom S.G.; Mandei J.R.; Merali M.M.
出版事項: (2024)

Intensity of product market competition, institutional environment and accrual quality
著者:: 2-s2.0-85086116749
出版事項: (2020)

Financial markets, innovations and cleaner energy production in OECD countries
著者:: 2-s2.0-85046006504
出版事項: (2018)

Assessment of Geomagnetically Induced Currents (GICs) in Johor, Malaysia During the Severe Geomagnetic Storm of 10th to 11th May 2024
著者:: Abd Latiff Z.I.; Zainuddin A.; Hairaddin M.A.; Ashar N.D.K.; Jusoh M.H.
出版事項: (2024)

Knowledge, Attitude and Practices on Environmental Sustainability Among The Residents At Jalan Tualang, Kulai Johor Based on Their Educational Background
著者:: 2-s2.0-85144041029
出版事項: (2022)

Product market competition, board gender diversity and corporate sustainability performance: international evidence
著者:: 2-s2.0-85113756977
出版事項: (2022)

A Review of Agricultural Waste Management, Technology Processing, and Applications: Approaches to the Utilization of Agricultural-Based Biochar in Water Filtration
著者:: 2-s2.0-85148110927
出版事項: (2022)

Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach
著者:: 2-s2.0-85080902589
出版事項: (2020)

Organizational learning, innovativeness and performance of financial service firms in an emerging market: examining the mediation effects of customer-focused strategy
著者:: 2-s2.0-85107487922
出版事項: (2021)

THE IMPACT OF GLOBAL ECONOMIC POLICY UNCERTAINTY AND VOLATILITY ON STOCK MARKETS: EVIDENCE FROM ISLAMIC COUNTRIES
著者:: 2-s2.0-85124464982
出版事項: (2022)

Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)
著者:: 2-s2.0-85125334180
出版事項: (2015)

Social Intervention and Cultural Strategy Integration of Cultural Heritage Elements in Glass Product Innovation
著者:: Liu Q.; Ahmad Sayuti N.A.B.; Hu J.
出版事項: (2024)

Exploring customer loyalty in Islamic banking: a model for the Iraqi market
著者:: Hatem Falih, 等
出版事項: (2025)

Decorative Elements of Traditional Malay House: Comparative Study of Rumah Limas Bumbung Perak (RLBP) and Rumah Limas Johor (RLJ)
著者:: 2-s2.0-85077728944
出版事項: (2019)

Exploring the Opportunities of Applying RFID Technology in Smart Agriculture
著者:: 2-s2.0-85211502485
出版事項: (2025)

Agricultural and industrial waste-derived mesoporous silica nanoparticles: A review on chemical synthesis route
著者:: Abdul Razak N.A.; Othman N.H.; Mat Shayuti M.S.; Jumahat A.; Sapiai N.; Lau W.J.
出版事項: (2022)

Impact of COVID-19 on marine fisheries supply chains: Case study of Malaysia
著者:: Hashim Z.H.; Azra M.N.; Noor M.I.M.; Kasan N.A.; Tan S.H.
出版事項: (2021)

Leveraging Fintech Services to Drive Financial Inclusion among Women in Development and Emerging Markets: A Case Study in Malaysia
著者:: 2-s2.0-86000035709
出版事項: (2024)

Energy and cost management of different mixing ratios and morphologies on mono and hybrid nanofluids in collector technologies
著者:: Tao H.; Aldlemy M.S.; Alawi O.A.; Kamar H.M.; Homod R.Z.; Mohammed H.A.; K. A. Mohammed M.; Mallah A.R.; Al-Ansari N.; Yaseen Z.M.
出版事項: (2023)

Mixed intercropping with long-term and short-term crops in Gubuk Alang, Kopang, Lombok, Indonesia
著者:: Ananda, 等
出版事項: (2024)