| Summary: | Mobile applications are used across various fields and for different purposes. M-commerce, social media, education, and navigation are just a few examples of applications available on mobile platforms. These applications enable users to access them anytime and anywhere. However, there is a limited number of mobile applications that specifically provide information about traffic, emergency services (SOS), toll fares, amenities, and more. As one of the largest highway concessionaires in Malaysia, XYZ has also developed a mobile application to disseminate information to highway users. Thus, the purpose of this study is to examine the factors that influence the continued use of the XYZ mobile application. The results show that user experience factors - such as Effort Use (EU), Social Influence (SI), Accuracy (ACC), Completeness (COM), Pragmatic Quality (PQ), Stimulation Quality (SQ), Identity Quality (IQ), and Attractiveness (ATT) - positively affect the continued use of the XYZ mobile application. © 2024 IEEE.
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