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Sponsorship leverage and its effects on brand image

Although leveraging is not the sponsor's responsibility, substantial numbers of research concluded that sponsorship effectiveness is highly related to the activeness of sponsors to leverage their investment. Because corporation image is perceived by the level of activities it involves in the ma...

書誌詳細
出版年:	Theory and Practice in Hospitality and Tourism Research - Proceedings of the 2nd International Hospitality and Tourism Conference 2014
第一著者:	2-s2.0-84907326224
フォーマット:	Conference paper
言語:	English
出版事項:	CRC Press/Balkema 2015
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84907326224&doi=10.1201%2fb17390-29&partnerID=40&md5=a857abd4f64cfe4d5871bcbe9d10d2dd

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