Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement

QR Code

Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement

Small and Medium-sized Enterprises (SMEs) can communicate with their consumers and provide them with relevant information on cost-effective goods or services with the help of social media technologies. Thus, this study investigated the factors influencing social media technologies on SMEs’ performan...

书目详细资料
发表在:	Technology Analysis and Strategic Management
主要作者:	2-s2.0-85139160576
格式:	文件
语言:	English
出版:	Routledge 2024
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139160576&doi=10.1080%2f09537325.2022.2125374&partnerID=40&md5=73261681b95e17227446eb27b91a60a0

相似书籍

DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE
由: Laidi W.; Putit L.; Jiao X.; Indriastuti H.
出版: (2024)

DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE
由: Laidi, et al.
出版: (2024)

Social Media Usage and Interactions: An In-Depth Interview on BERSIH 2.0 Social Media Visual Framing
由: Fathir M.F.M.; Lokman A.M.; Kadir S.A.; Sualman I.
出版: (2023)

The Role of Social Financing in Promoting Social Equity and Shared Value: A Cross-Sectional Study of Small and Medium Enterprises in Malaysia and Saudi Arabia
由: Sarabdeen, et al.
出版: (2025)

INFORMATION VERIFICATION BEHAVIOR IN THE AGE OF SOCIAL MEDIA: A STUDY OF NEWS MEDIA LITERACY AGAINST FALSE NEWS
由: 2-s2.0-86000537371
出版: (2024)

Healthcare using social media: Big data analytics perspective
由: Rahman N.A.; Nor N.M.
出版: (2019)

Survey data to unveil the power of political crowdsourcing on social media
由: 2-s2.0-85199369353
出版: (2024)

Insights into social media users’ motives for sharing unverified news
由: 2-s2.0-85137018919
出版: (2021)

Small and medium enterprise business solutions using data visualization
由: 2-s2.0-85093887354
出版: (2020)

Exploring Factors Influencing the Adoption of Cloud Accounting Systems in Indonesian Micro Small and Medium Enterprises: A Unified Theory of Acceptance and Use of Technology Based Analysis
由: 2-s2.0-85190435132
出版: (2024)

EFFECT OF SOCIAL MEDIA ADDICTION ON ACADEMIC PERFORMANCE AMONG NURSING STUDENTS
由: 2-s2.0-85160632315
出版: (2021)

A Word Order Framework for Mandarin Sentiment Analysis of Social Media Text
由: Zhang J.; Maskat R.
出版: (2024)

A Word Order Framework for Mandarin Sentiment Analysis of Social Media Text
由: 2-s2.0-85216922302
出版: (2024)

From survey to social media: Public opinion and politics in the age of big data
由: 2-s2.0-85040950075
出版: (2017)

Management accounting practices in export-oriented manufacturing small and medium enterprises in Malaysia
由: Morshidi I.; Omar N.; Said J.; Sulaiman S.; Abdul Rahman I.K.
出版: (2021)

Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry
由: 2-s2.0-85175861038
出版: (2023)

Small and medium enterprises (SMEs) willingness index toward industry 4.0 in Peninsular Malaysia
由: 2-s2.0-85219529153
出版: (2025)

Fraudulent financial statement detection using statistical techniques: The case of small medium automotive enterprise
由: 2-s2.0-84936996873
出版: (2015)

HOW CAN SOCIAL MEDIA REVOLUTIONIZE INFORMAL ENGLISH LEARNING? UNVEILING LEARNING GOALS, ADVANTAGES, AND DISADVANTAGES
由: Kusuma I.P.I.; Wahyuni L.G.E.; Roni M.; Hashim H.U.
出版: (2024)

Detecting Chinese Sexism Text in Social Media Using Hybrid Deep Learning Model with Sarcasm Masking
由: Wang, et al.
出版: (2025)

HOW CAN SOCIAL MEDIA REVOLUTIONIZE INFORMAL ENGLISH LEARNING? UNVEILING LEARNING GOALS, ADVANTAGES, AND DISADVANTAGES
由: Kusuma, et al.
出版: (2024)

A social media mining using topic modeling and sentiment analysis on tourism in Malaysia during COVID19
由: Deraman N.A.; Buja A.G.; Samah K.A.F.A.; Jono M.N.H.H.; Isa M.A.M.; Saad S.
出版: (2021)

Exploring Challenges in Managing Operational Risk Among Micro and Small Enterprises
由: 2-s2.0-85170681418
出版: (2023)

From Posts to Action: Leveraging Social Media to Inspire Food Waste Reduction in Hospitality for a Net Zero Future
由: Chang, et al.
出版: (2024)

Effectiveness of social enterprise in managing intellectual capital
由: Samad N.H.B.A.; Yusoff N.M.; Ismail R.F.
出版: (2019)

Mapping social enterprise to sustainable development goals
由: 2-s2.0-85083981127
出版: (2020)

Design of the compliance of halal assurance system criteria for smoked fish processing in Small and Medium Enterprises (SMEs) in Bangkalan Regency
由: Maflahah I.; Asfan D.F.; Omar E.N.
出版: (2024)

A cohesive model of predicting tax evasion from the perspective of fraudulent financial reporting amongst small and medium sized enterprises
由: 2-s2.0-85115296555
出版: (2022)

Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk
由: 2-s2.0-85165626147
出版: (2024)

Investigating the use of social media among the young urban middle class in Malaysian politics, and its potential role in changing the Nation's political landscape
由: Hashim M.A.; Mahpuz M.; Khan N.A.; Daud N.M.
出版: (2012)

The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS
由: 2-s2.0-85120892900
出版: (2021)

The effects of different strength of MS media in solid and liquid media on in vitro growth of Typhonium flagelliforme
由: 2-s2.0-85008145352
出版: (2017)

Funding sources and organizational sustainability - A conceptual framework for social enterprises
由: 2-s2.0-85160105480
出版: (2023)

ACCOUNTING SERVICE QUALITY BY SMALL MEDIUM PRACTICES: A REVIEW
由: 2-s2.0-85161953417
出版: (2023)

Baba Nyonya Peranakan ethnic food: exploring the effect of media influence and curiosity on consumption intention of the youth generation
由: 2-s2.0-85162930344
出版: (2023)

A Phenomenological Expressionist Approach to Mixed Media Painting
由: Wang, et al.
出版: (2024)

A Phenomenological Expressionist Approach to Mixed Media Painting
由: Wang, et al.
出版: (2024)

Re-appraising the Tax Exemption of Social Enterprises (SEs) in Malaysia: Selected Tax Exemption Theories
由: Md Radzi M.S.N.; Ariffin R.A.M.; Aziz H.A.; Ghadas Z.A.A.; Anas A.M.A.
出版: (2024)

Re-appraising the Tax Exemption of Social Enterprises (SEs) in Malaysia: Selected Tax Exemption Theories
由: 2-s2.0-85214221236
出版: (2024)

Exploring the Challenges and the Implementation of Lean Practices under Lean Transformation Project in Malaysian Small and Medium Enterprises; [Meneroka Cabaran dan Pelaksanaan Lean di bawah Projek Transformasi Lean dalam Perusahaan Kecil dan Sederhana di Malaysia]
由: 2-s2.0-85160221552
出版: (2023)