Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

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Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

The study aims to determine the factors affecting the usage intention of AI technology in the hospitality and tourism sector in Malaysia. It also investigates the mediating effect of self-efficacy within some relationships. This is a quantitative study applying a cross-sectional online survey techni...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Journal of Quality Assurance in Hospitality and Tourism
المؤلف الرئيسي:	2-s2.0-85146982451
التنسيق:	مقال
اللغة:	English
منشور في:	Routledge 2024
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146982451&doi=10.1080%2f1528008X.2023.2167762&partnerID=40&md5=17a1b0497d96b34ae5767b06da240e47

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