Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

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Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

The study aims to determine the factors affecting the usage intention of AI technology in the hospitality and tourism sector in Malaysia. It also investigates the mediating effect of self-efficacy within some relationships. This is a quantitative study applying a cross-sectional online survey techni...

書目詳細資料
發表在:	Journal of Quality Assurance in Hospitality and Tourism
主要作者:	2-s2.0-85146982451
格式:	Article
語言:	English
出版:	Routledge 2024
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146982451&doi=10.1080%2f1528008X.2023.2167762&partnerID=40&md5=17a1b0497d96b34ae5767b06da240e47

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