The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS

The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS

This study assessed the use of social media application significantly influence the students' decision-making to enrol at private higher education institutions (HEIs) within the Malaysian context. The underpinning theory applied in this study was the Theory of Reasoned Action (TRA). A quantitat...

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Bibliographic Details
Published in:Journal of Information Technology Management
Main Author: 2-s2.0-85120892900
Format: Article
Language:English
Published: University of Tehran 2021
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120892900&doi=10.22059%2fJITM.2021.83237&partnerID=40&md5=51fdb0d7186e88ea90792574e95c61a0

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