The Use of Social Media Application as a Factor Influencing the Students' Decisions-Making to Enrol at Private Higher Education Institutions using Smart PLS
This study assessed the use of social media application significantly influence the students' decision-making to enrol at private higher education institutions (HEIs) within the Malaysian context. The underpinning theory applied in this study was the Theory of Reasoned Action (TRA). A quantitat...
| Published in: | Journal of Information Technology Management |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
University of Tehran
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120892900&doi=10.22059%2fJITM.2021.83237&partnerID=40&md5=51fdb0d7186e88ea90792574e95c61a0 |