Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers
This paper aims to explore academicians’ perceptions and perspectives regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured interview with 16 academicians was conducted. The findings revealed that several issues h...
| الحاوية / القاعدة: | Sustainability (Switzerland) |
|---|---|
| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
MDPI
2023
|
| الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149979506&doi=10.3390%2fsu15054603&partnerID=40&md5=55c1fefff06a10d4499e5c3335022cc4 |