Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia

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Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia

The COVID-19 pandemic has resulted in the emergence of a livestream purchasing site that facilitates instantaneous purchases. The purpose of this study is to analyze the key determinants that contribute to the impulsive purchasing behavior of cosmetic products on live shopping platforms. There are f...

書目詳細資料
發表在:	Humanities and Social Sciences Letters
主要作者:	2-s2.0-85219683712
格式:	Article
語言:	English
出版:	Conscientia Beam 2025
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219683712&doi=10.18488%2f73.v13i1.4094&partnerID=40&md5=20bd0030452e4939a85b4c1820739183

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