Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia

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Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia

The COVID-19 pandemic has resulted in the emergence of a livestream purchasing site that facilitates instantaneous purchases. The purpose of this study is to analyze the key determinants that contribute to the impulsive purchasing behavior of cosmetic products on live shopping platforms. There are f...

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Bibliographic Details
Published in:	Humanities and Social Sciences Letters
Main Author:	2-s2.0-85219683712
Format:	Article
Language:	English
Published:	Conscientia Beam 2025
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219683712&doi=10.18488%2f73.v13i1.4094&partnerID=40&md5=20bd0030452e4939a85b4c1820739183

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