B2B and B2C marketing in the dynamic landscape of Malaysian business
E-commerce is divided into two forms, namely B2B (Business to Business) and B2C (Business to Consumer). B2B business refers to the sale of products or services from one business to another. While B2C refers to the sale of products or services from a single business to customers. Both forms of busine...
| Published in: | Dynamic Strategies for Entrepreneurial Marketing |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
IGI Global
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219549602&doi=10.4018%2f979-8-3693-3936-7.ch009&partnerID=40&md5=09721a198bfb36b7115711f2f3d31ac1 |