B2B and B2C marketing in the dynamic landscape of Malaysian business

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B2B and B2C marketing in the dynamic landscape of Malaysian business

E-commerce is divided into two forms, namely B2B (Business to Business) and B2C (Business to Consumer). B2B business refers to the sale of products or services from one business to another. While B2C refers to the sale of products or services from a single business to customers. Both forms of busine...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Dynamic Strategies for Entrepreneurial Marketing
المؤلف الرئيسي:	2-s2.0-85219549602
التنسيق:	Book chapter
اللغة:	English
منشور في:	IGI Global 2025
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219549602&doi=10.4018%2f979-8-3693-3936-7.ch009&partnerID=40&md5=09721a198bfb36b7115711f2f3d31ac1

مواد مشابهة

Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context
بواسطة: Sharipudin M.-N.S.; Hassim N.; Ayub S.H.; Fam K.-S.; Meekaewkunchorn N.
منشور في: (2023)

Cytotoxicity and Genotoxicity of Biogenic Silver Nanoparticles in A549 and BEAS-2B Cell Lines
بواسطة: 2-s2.0-85139287018
منشور في: (2022)

Effects of mixed TeO2-B2O3glass formers on optical and radiation shielding properties of 70[ xTeO2+(1- x)B2O3]+15Na2O + 15K2O glass system
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منشور في: (2022)

Towards Understanding of Pore Properties of polystyrene-b-polybutadiene-b-polystyrene (SEBS) Foam Effect on Thermal Conductivity Using Numerical Analysis
بواسطة: 2-s2.0-85133330258
منشور في: (2022)

Impact of TeO2-B2O3 manipulation on optical and radiation shielding properties of mixed glass former borotellurite glass
بواسطة: 2-s2.0-85168011780
منشور في: (2023)

Application of natural biomass of prickly pear peel in methyl violet 2b removal: Adsorptive multivariable optimization and mechanistic approach
بواسطة: 2-s2.0-85206609025
منشور في: (2024)

Magnesium acetyltaurate prevents retinal damage and visual impairment in rats through suppression of NMDA-induced upregulation of NF-κB, p53 and AP-1 (c-Jun/c-Fos)
بواسطة: 2-s2.0-85103447561
منشور في: (2021)

Biocomposite adsorbent (cross-linked chitosan + algae + montmorillonite) for methyl violet 2B dye removal: statistical modelling and optimisation
بواسطة: Sando M.S.; Farhan A.M.; Wilson L.D.; Jawad A.H.
منشور في: (2024)

Synthesis and exploration of a novel chlorobenzylated 2-aminothiazole-phenyltriazole hybrid as migratory inhibitor of B16F10 in melanoma cells
بواسطة: 2-s2.0-85071430720
منشور في: (2019)

Synthesis, mechanical characterization and photon radiation shielding properties of ZnO–Al2O3–Bi2O3–B2O3 glass system
بواسطة: 2-s2.0-85116943975
منشور في: (2021)

Olive (Olea europaea) stone powder as a sustainable biosorbent for methyl violet 2B dye removal: multivariable optimization with desirability functions
بواسطة: 2-s2.0-85217228798
منشور في: (2025)

Hepatitis B virus infection: Epidemiology and seroprevalence rate amongst negrito tribe in Malaysia
بواسطة: 2-s2.0-85071427815
منشور في: (2019)

Styryl-lactone goniothalamin inhibits TNF-α-induced NF-κB activation
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منشور في: (2013)

Fabrication of novel BaO–Al2O3–Bi2O3–B2O3 glass system: Comprehensive study on elastic, mechanical and shielding properties
بواسطة: 2-s2.0-85138190496
منشور في: (2022)

Coal-Based Activated Carbon via Microwave-Assisted ZnCl2 Activation for Methyl Violet 2B Dye Removal: Optimization, Desirability Function, and Adsorption Mechanism
بواسطة: 2-s2.0-85152389558
منشور في: (2023)

Olive (Olea europaea) stone powder as a sustainable biosorbent for methyl violet 2B dye removal: multivariable optimization with desirability functions
بواسطة: Jawad, وآخرون
منشور في: (2025)

Fabrication of glutaraldehyde crosslinked chitosan/algae biomaterial via hydrothermal process: Statistical optimization and adsorption mechanism for MV 2B dye removal
بواسطة: Agha, وآخرون
منشور في: (2025)

Fabrication of glutaraldehyde crosslinked chitosan/algae biomaterial via hydrothermal process: Statistical optimization and adsorption mechanism for MV 2B dye removal
بواسطة: Agha H.M.; Abdulhameed A.S.; Jawad A.H.; ALOthman Z.A.; Wilson L.D.; Algburi S.
منشور في: (2025)

A review on modified ZnO for the effective degradation of methylene blue and rhodamine B
بواسطة: Halim O.M.A.; Mustapha N.H.; Mohd Fudzi S.N.; Azhar R.; Zanal N.I.N.; Nazua N.F.; Nordin A.H.; Mohd Azami M.S.; Mohd Ishak M.A.; Ismail W.I.N.W.; Ahmad Z.
منشور في: (2025)

A review on modified ZnO for the effective degradation of methylene blue and rhodamine B
بواسطة: Halim, وآخرون
منشور في: (2025)

Hepatitis B virus infection: Epidemiology and seroprevalence rate amongst negrito tribe in Malaysia
بواسطة: Sahlan N.; Nor F.M.; Muslim A.; Shaari S.A.; Rahman T.H.A.; Peng H.B.
منشور في: (2019)

Impact of TeO2–B2O3 manipulation on physical, structural, optical and radiation shielding properties of Ho/Yb codoped mixed glass former borotellurite glass
بواسطة: 2-s2.0-85142733353
منشور في: (2023)

SARS-CoV-2 genomic surveillance in Malaysia: displacement of B.1.617.2 with AY lineages as the dominant Delta variants and the introduction of Omicron during the fourth epidemic wave
بواسطة: 2-s2.0-85142135931
منشور في: (2022)

Asperginols A and B, Diterpene Pyrones, from an Aspergillus sp. And the Structure Revision of Previously Reported Analogues
بواسطة: 2-s2.0-85098758003
منشور في: (2020)

Mitragynine, an euphoric compound inhibits hERG1a/1b channel current and upregulates the complexation of hERG1a-Hsp90 in HEK293-hERG1a/1b cells
بواسطة: Tay Y.L.; Amanah A.; Adenan M.I.; Wahab H.A.; Tan M.L.
منشور في: (2019)

Gated Recurrent Unit (GRU)-Based GIC Prediction Using dB/dt as a Proxy
بواسطة: Zainuddin A.; Hairuddin M.A.; Abd Latiff Z.I.; Benavides F.; Jusoh M.H.; Mohd Yassin A.I.
منشور في: (2024)

A Comparative Study on the Correlation of Geomagnetic Variations dB/dt between Low-Latitude Stations
بواسطة: Zainuddin A.; Hairuddin M.A.; Abd Latiff Z.I.; Santoso A.; Benavides F.; Mohd Yassin A.I.; Jusoh M.H.
منشور في: (2024)

Engine performance and emissions evaluation of surfactant-free B30 biodiesel–diesel/water emulsion as alternative fuel
بواسطة: 2-s2.0-85163707781
منشور في: (2023)

Effects of V2O5 on elastic, structural, and optical properties of mixed ionic–electronic 20Na2O–20CaO–(60 − x)B2O3–xV2O5 glasses
بواسطة: 2-s2.0-85038394047
منشور في: (2018)

Schiff-Base System of Glutaraldehyde Crosslinked Chitosan-Algae-Montmorillonite Clay K10 Biocomposite: Adsorption Mechanism and Optimized Removal for Methyl Violet 2B Dye
بواسطة: Sando M.S.; Farhan A.M.; Jawad A.H.
منشور في: (2024)

Unravelling the Impact: COVID-19 Pandemic Effects on Cost of Living and Financial Assistance Among B40 Households
بواسطة: Ibhrim Z.; Mujani W.K.; Zur Raffar I.N.A.; Abdul Aziz S.; Nelli J.
منشور في: (2025)

Engine performance and emissions evaluation of surfactant-free B30 biodiesel–diesel/water emulsion as alternative fuel
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Efficient synthesis of 2,3-diarylbenzo[b]thiophene molecules through palladium (0) Suzuki–Miyaura cross-coupling reaction and their antithrombolyitc, biofilm inhibition, hemolytic potential and molecular docking studies
بواسطة: 2-s2.0-85085920123
منشور في: (2020)

α7-Nicotinic Acetylcholine Receptor Activation Modulates BV2 Microglial Plasticity via miR-21/TNF-α/NFκB in Oxygen–Glucose Deprivation/Reoxygenation
بواسطة: Hasan M.Y.; Roslan A.H.M.; Azmi N.; Ibrahim N.M.; Arulsamy A.; Lee V.L.L.; Siran R.; Vidyadaran S.; Chua E.W.; Mahadi M.K.
منشور في: (2025)

Design, synthesis and docking studies of flavokawain B type chalcones and their cytotoxic effects on MCF-7 and MDA-MB-231 cell lines
بواسطة: 2-s2.0-85043471934
منشور في: (2018)

Identification of cancer inhibitors from Hystrix brachyura bezoar extracts using LC-MS multivariate data analysis and in silico evaluation on Bcl-2, cyclin B/CDK1, VEGF and NM23-H1; [Identificación de inhibidores de cáncer a partir de extractos de bezoar de Hystrix branchyura usando análisis multivariado LC-MS y evaluación in silico en Bcl-2, cyclin B/CDK1, VEGF, y NM23-H1]
بواسطة: 2-s2.0-85175322681
منشور في: (2024)

A comparison of assays for accurate copy number measurement of the low-affinity FC gamma receptor genes FCGR3A and FCGR3B
بواسطة: 2-s2.0-84957812823
منشور في: (2015)

Ficus deltoidea suppresses endothelial activation, inflammation, monocytes adhesion and oxidative stress via NF-κB and eNOS pathways in stimulated human coronary artery endothelial cells
بواسطة: 2-s2.0-85089582076
منشور في: (2020)

Ficus deltoidea suppresses endothelial activation, inflammation, monocytes adhesion and oxidative stress via NF-κB and eNOS pathways in stimulated human coronary artery endothelial cells
بواسطة: Mohd Ariff A.; Abu Bakar N.A.; Abd Muid S.; Omar E.; Ismail N.H.; Ali A.M.; Mohd Kasim N.A.; Mohd Nawawi H.
منشور في: (2020)

Digital transformation as the driving force for sustainable business performance: A moderated mediation model of market-driven business model innovation and digital leadership capabilities
بواسطة: 2-s2.0-85190301922
منشور في: (2024)