Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)

Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)

This paper aims at providing insights into how the three dimensions of market orientation, namely, customer orientation, competitor orientation, and inter-function coordination, affect the management sustainability of Amanah Ikhtiar Malaysia (AIM) as the largest microfinance institution in Southeast...

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Bibliographic Details
Published in:Springer Proceedings in Business and Economics
Main Author: 2-s2.0-85125334180
Format: Conference paper
Language:English
Published: Springer Science and Business Media B.V. 2015
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125334180&doi=10.1007%2f978-981-287-499-3_14&partnerID=40&md5=9603463652d193c2d77b3909348fba08

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