Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)

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Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)

This paper aims at providing insights into how the three dimensions of market orientation, namely, customer orientation, competitor orientation, and inter-function coordination, affect the management sustainability of Amanah Ikhtiar Malaysia (AIM) as the largest microfinance institution in Southeast...

書誌詳細
出版年:	Springer Proceedings in Business and Economics
第一著者:	2-s2.0-85125334180
フォーマット:	Conference paper
言語:	English
出版事項:	Springer Science and Business Media B.V. 2015
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125334180&doi=10.1007%2f978-981-287-499-3_14&partnerID=40&md5=9603463652d193c2d77b3909348fba08

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