Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)

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Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)

This paper aims at providing insights into how the three dimensions of market orientation, namely, customer orientation, competitor orientation, and inter-function coordination, affect the management sustainability of Amanah Ikhtiar Malaysia (AIM) as the largest microfinance institution in Southeast...

書目詳細資料
發表在:	Springer Proceedings in Business and Economics
主要作者:	2-s2.0-85125334180
格式:	Conference paper
語言:	English
出版:	Springer Science and Business Media B.V. 2015
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125334180&doi=10.1007%2f978-981-287-499-3_14&partnerID=40&md5=9603463652d193c2d77b3909348fba08

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